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Established in 2010 by Malin Ek Andrén in Stockholm, By Malina brings to life vibrant collections for the modern woman. After spending four years in Hong Kong, the designer draws inspiration from Mediterranean landscapes and her Hellenic culture. This blend creates a chic style with beautiful prints and fabrics, making the brand popular in contemporary fashion. By Malina designs, created in Stockholm for a global audience, empower women through elegant and functional clothing that simplifies dressing up.
Born in Stockholm, Sweden, Malin Ek Andrén pursued fashion studies at Parsons School of Design in New York. With her Hellenic roots and international design education, she saw the potential for unique patterns and materials not explored by other brands. In an era of Scandinavian minimalism, the desire for feminine colors and patterns remained unfulfilled. Back in Sweden, Malin showcased her designs in Stockholm's venues, witnessing the appeal of her prints. This led to the creation of By Malina.
By Malina's first store opened in 2010 on Humlegårdsgatan in Stockholm. With a focus on simplifying occasion dressing, the brand expanded to offer sustainable choices for modern brides, bridesmaids, and guests. Bridging ready-to-wear and bridal collections, the brand offers accessible luxury. By Malina gained recognition across Europe and Asia, with standalone stores in important markets like Shanghai and Qatar.
In addition to global shipping through its online platform, By Malina is available at renowned retailers such as Selfridges and Harvey Nichols.
Sitting at the heart of the design process, By Malina's hand-crafted heritage stems from an unwavering love and priority of artisanal sensibilities. Traditional techniques and craftsmanship underpin By Malina’s quality of design, with hand-painted prints, natural fabrications and raw edged finishes forming the soul of each seasonal collection. The design process starts with intricate sketching, before the By Malina Design Studio handcrafts ornate toiles for review before the final pieces are created with the utmost love and care.
Prints are hand painted with an array of techniques including watercolour and acrylic on canvas before being translated into digital form, as are the embellished pieces, with each sequin sewn carefully by hand. By Malina is renowned for unique design details, from hand-casted hardware particular and contrast stitching to logo detailing, intricate beading and tactile finishes. Endlessly curious, the team experiments with By Malina’s signature use of volume and proportion, tailoring and fabrication to honour the brand’s heritage, whilst forever evolving it forward.