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OUR INITIATIVES

For the past few years we have engaged more around our sustainability efforts and progress in our work. There are many new initiatives in the daily work - from products, packaging and innovative materials that we´re really excited about. We´re also constantly working on making it easier for you as customer to find our sustainable materials, from product markers online to hangtags in store. This is a long journey and we´re far from perfect but we´re constantly striving to improve our work. We hope that everyone will join us on this journey.
CONTACT US HERE
we take action

WE TAKE ACTION

responsible sourcing

RESPONSIBLE SOURCING

our materials

OUR MATERIALS

socialresponsiblity

SOCIAL RESPONSIBILITY

.

PACKING & TRANSPORT

corporatecommunications

CORPORATE COMMUNICATIONS

DISCOVER OUR LOWER IMPACT PRODUCTS

All products labeled Better Choice is pieces made out of sustainable materials e.g. Organic Cotton, Recycled Polyester and Econyl

Lucy jeans productLucy jeans product
Ivy mini dress productIvy mini dress product
Ivy mini dress productIvy mini dress product
Nova shirt productNova shirt product
Leia pants productLeia pants product
Leia pants productLeia pants product
Vienna midi dress productVienna midi dress product
River top productRiver top product
River top productRiver top product
Ellie midi dress productEllie midi dress product
Ellie midi dress productEllie midi dress product
Jolie bikini top productJolie bikini top product
Jolie bikini top productJolie bikini top product
Elize swimsuit productElize swimsuit product
Elize swimsuit productElize swimsuit product
Blanka bikini top productBlanka bikini top product
Blanka bikini top productBlanka bikini top product
Blanka bikini bottom productBlanka bikini bottom product
Jolie bikini bottom productJolie bikini bottom product
Kit maxi skirt productKit maxi skirt product
Juno midi dress productJuno midi dress product
Juno midi dress productJuno midi dress product
Nila swimsuit productNila swimsuit product
Nila swimsuit productNila swimsuit product
Ally bikini top productAlly bikini top product
Ally bikini top productAlly bikini top product
Ally bikini bottom productAlly bikini bottom product
Ally bikini bottom productAlly bikini bottom product
Coraline bikini top productCoraline bikini top product
Coraline bikini top productCoraline bikini top product
Isa swimsuit productIsa swimsuit product
Isa swimsuit productIsa swimsuit product
Ivy bikini bottom productIvy bikini bottom product
Ivy bikini top productIvy bikini top product
Eloide swimsuit productEloide swimsuit product
Eloide swimsuit productEloide swimsuit product
Coraline bikini bottom productCoraline bikini bottom product
Alize maxi dress productAlize maxi dress product
Alize maxi dress productAlize maxi dress product
Juno midi dress productJuno midi dress product
Juno midi dress productJuno midi dress product
Essie mini dress productEssie mini dress product
Essie mini dress productEssie mini dress product
Vega midi skirt productVega midi skirt product
Lowa maxi dress productLowa maxi dress product
Lowa maxi dress productLowa maxi dress product
Sonia top productSonia top product
Sonia top productSonia top product
Diana mini dress productDiana mini dress product
Diana mini dress productDiana mini dress product
Aleah bikini bottom productAleah bikini bottom product
Aleah bikini bottom productAleah bikini bottom product
Aleah bikini top productAleah bikini top product
Aleah bikini top productAleah bikini top product
Carla swimsuit productCarla swimsuit product
Alize maxi dress productAlize maxi dress product
Alize maxi dress productAlize maxi dress product
Mollie kaftan productMollie kaftan product
Mollie kaftan productMollie kaftan product
Inez mini dress productInez mini dress product
Inez mini dress productInez mini dress product
Lani maxi dress productLani maxi dress product
Lani maxi dress productLani maxi dress product
Maya mini dress productMaya mini dress product
Maya mini dress productMaya mini dress product
Rina blouse productRina blouse product
Noelle top productNoelle top product
Noelle top productNoelle top product
Bonnie midi skirt productBonnie midi skirt product
Bonnie midi skirt productBonnie midi skirt product
Aline midi skirt productAline midi skirt product
Delfina swimsuit productDelfina swimsuit product
Allegra mini dress productAllegra mini dress product
Allegra mini dress productAllegra mini dress product
Riviera swimsuit productRiviera swimsuit product
Kellie jeans productKellie jeans product
Paula high-rise straight jeans productPaula high-rise straight jeans product
Cecilie top productCecilie top product
Cecilie top productCecilie top product
Mona jacket productMona jacket product
Cissi midi skirt productCissi midi skirt product
Gabriela blouse productGabriela blouse product
Tereza shirt productTereza shirt product
Pia pants productPia pants product
Pia pants productPia pants product
Eira midi dress productEira midi dress product
Eira midi dress productEira midi dress product
Anne shirt productAnne shirt product
Anne shirt productAnne shirt product
Amber pants productAmber pants product
Fleurine bikini bottom productFleurine bikini bottom product
Alvina swimsuit productAlvina swimsuit product
Inez mini dress productInez mini dress product
Melissa bikini top productMelissa bikini top product
Melissa bikini bottom productMelissa bikini bottom product
Felice swimsuit productFelice swimsuit product
Felice swimsuit productFelice swimsuit product
Essie bikini top productEssie bikini top product
Essie bikini top productEssie bikini top product
Essie bikini bottom productEssie bikini bottom product
Essie bikini bottom productEssie bikini bottom product
Denise bikini top productDenise bikini top product
Eleonor swimsuit productEleonor swimsuit product
Eleonor swimsuit productEleonor swimsuit product
Denise bikini bottom productDenise bikini bottom product
Denise bikini bottom productDenise bikini bottom product
Denise bikini bottom productDenise bikini bottom product
Denise bikini top productDenise bikini top product
Denise bikini top productDenise bikini top product
Eleonor swimsuit productEleonor swimsuit product
Della bikini top productDella bikini top product
Maggy swimsuit productMaggy swimsuit product
Della bikini bottom productDella bikini bottom product
Della bikini bottom productDella bikini bottom product
Sofia Ruutu cropped shirt productSofia Ruutu cropped shirt product
Sofia Ruutu cropped shirt productSofia Ruutu cropped shirt product
Alma jeans productAlma jeans product
Alma jeans productAlma jeans product
Thea bikini top productThea bikini top product
Thea bikini bottom productThea bikini bottom product
Everday t-shirt productEverday t-shirt product
Everday t-shirt productEverday t-shirt product
Cleo shirt product
Guppyfriend productGuppyfriend product
Hope blouse productHope blouse product
Alexa jeans productAlexa jeans product
Alexa jeans productAlexa jeans product
Alexa jeans productAlexa jeans product
Alexa jeans productAlexa jeans product
Hope blouse productHope blouse product
Lucy jeans productLucy jeans product
Ivy mini dress productIvy mini dress product
Ivy mini dress productIvy mini dress product
Nova shirt productNova shirt product
Leia pants productLeia pants product
Leia pants productLeia pants product
Vienna midi dress productVienna midi dress product
River top productRiver top product
River top productRiver top product
Ellie midi dress productEllie midi dress product
Ellie midi dress productEllie midi dress product
Jolie bikini top productJolie bikini top product
Jolie bikini top productJolie bikini top product
Elize swimsuit productElize swimsuit product
Elize swimsuit productElize swimsuit product
Blanka bikini top productBlanka bikini top product
Blanka bikini top productBlanka bikini top product
Blanka bikini bottom productBlanka bikini bottom product
Jolie bikini bottom productJolie bikini bottom product
Kit maxi skirt productKit maxi skirt product
Juno midi dress productJuno midi dress product
Juno midi dress productJuno midi dress product
Nila swimsuit productNila swimsuit product
Nila swimsuit productNila swimsuit product
Ally bikini top productAlly bikini top product
Ally bikini top productAlly bikini top product
Ally bikini bottom productAlly bikini bottom product
Ally bikini bottom productAlly bikini bottom product
Coraline bikini top productCoraline bikini top product
Coraline bikini top productCoraline bikini top product
Isa swimsuit productIsa swimsuit product
Isa swimsuit productIsa swimsuit product
Ivy bikini bottom productIvy bikini bottom product
Ivy bikini top productIvy bikini top product
Eloide swimsuit productEloide swimsuit product
Eloide swimsuit productEloide swimsuit product
Coraline bikini bottom productCoraline bikini bottom product
Alize maxi dress productAlize maxi dress product
Alize maxi dress productAlize maxi dress product
Juno midi dress productJuno midi dress product
Juno midi dress productJuno midi dress product
Essie mini dress productEssie mini dress product
Essie mini dress productEssie mini dress product
Vega midi skirt productVega midi skirt product
Lowa maxi dress productLowa maxi dress product
Lowa maxi dress productLowa maxi dress product
Sonia top productSonia top product
Sonia top productSonia top product
Diana mini dress productDiana mini dress product
Diana mini dress productDiana mini dress product
Aleah bikini bottom productAleah bikini bottom product
Aleah bikini bottom productAleah bikini bottom product
Aleah bikini top productAleah bikini top product
Aleah bikini top productAleah bikini top product
Carla swimsuit productCarla swimsuit product
Alize maxi dress productAlize maxi dress product
Alize maxi dress productAlize maxi dress product
Mollie kaftan productMollie kaftan product
Mollie kaftan productMollie kaftan product
Inez mini dress productInez mini dress product
Inez mini dress productInez mini dress product
Lani maxi dress productLani maxi dress product
Lani maxi dress productLani maxi dress product
Maya mini dress productMaya mini dress product
Maya mini dress productMaya mini dress product
Rina blouse productRina blouse product
Noelle top productNoelle top product
Noelle top productNoelle top product
Bonnie midi skirt productBonnie midi skirt product
Bonnie midi skirt productBonnie midi skirt product
Aline midi skirt productAline midi skirt product
Delfina swimsuit productDelfina swimsuit product
Allegra mini dress productAllegra mini dress product
Allegra mini dress productAllegra mini dress product
Riviera swimsuit productRiviera swimsuit product
Kellie jeans productKellie jeans product
Paula high-rise straight jeans productPaula high-rise straight jeans product
Cecilie top productCecilie top product
Cecilie top productCecilie top product
Mona jacket productMona jacket product
Cissi midi skirt productCissi midi skirt product
Gabriela blouse productGabriela blouse product
Tereza shirt productTereza shirt product
Pia pants productPia pants product
Pia pants productPia pants product
Eira midi dress productEira midi dress product
Eira midi dress productEira midi dress product
Anne shirt productAnne shirt product
Anne shirt productAnne shirt product
Amber pants productAmber pants product
Fleurine bikini bottom productFleurine bikini bottom product
Alvina swimsuit productAlvina swimsuit product
Inez mini dress productInez mini dress product
Melissa bikini top productMelissa bikini top product
Melissa bikini bottom productMelissa bikini bottom product
Felice swimsuit productFelice swimsuit product
Felice swimsuit productFelice swimsuit product
Essie bikini top productEssie bikini top product
Essie bikini top productEssie bikini top product
Essie bikini bottom productEssie bikini bottom product
Essie bikini bottom productEssie bikini bottom product
Denise bikini top productDenise bikini top product
Eleonor swimsuit productEleonor swimsuit product
Eleonor swimsuit productEleonor swimsuit product
Denise bikini bottom productDenise bikini bottom product
Denise bikini bottom productDenise bikini bottom product
Denise bikini bottom productDenise bikini bottom product
Denise bikini top productDenise bikini top product
Denise bikini top productDenise bikini top product
Eleonor swimsuit productEleonor swimsuit product
Della bikini top productDella bikini top product
Maggy swimsuit productMaggy swimsuit product
Della bikini bottom productDella bikini bottom product
Della bikini bottom productDella bikini bottom product
Sofia Ruutu cropped shirt productSofia Ruutu cropped shirt product
Sofia Ruutu cropped shirt productSofia Ruutu cropped shirt product
Alma jeans productAlma jeans product
Alma jeans productAlma jeans product
Thea bikini top productThea bikini top product
Thea bikini bottom productThea bikini bottom product
Everday t-shirt productEverday t-shirt product
Everday t-shirt productEverday t-shirt product
Cleo shirt product
Guppyfriend productGuppyfriend product
Hope blouse productHope blouse product
Alexa jeans productAlexa jeans product
Alexa jeans productAlexa jeans product
Alexa jeans productAlexa jeans product
Alexa jeans productAlexa jeans product
Hope blouse productHope blouse product
Lucy jeans productLucy jeans product
Ivy mini dress productIvy mini dress product
Ivy mini dress productIvy mini dress product
Nova shirt productNova shirt product
Leia pants productLeia pants product
Leia pants productLeia pants product
Vienna midi dress productVienna midi dress product
River top productRiver top product
River top productRiver top product
Ellie midi dress productEllie midi dress product
Ellie midi dress productEllie midi dress product
Jolie bikini top productJolie bikini top product
Jolie bikini top productJolie bikini top product
Elize swimsuit productElize swimsuit product
Elize swimsuit productElize swimsuit product
Blanka bikini top productBlanka bikini top product
Blanka bikini top productBlanka bikini top product
Blanka bikini bottom productBlanka bikini bottom product
Jolie bikini bottom productJolie bikini bottom product
Kit maxi skirt productKit maxi skirt product
Juno midi dress productJuno midi dress product
Juno midi dress productJuno midi dress product
Nila swimsuit productNila swimsuit product
Nila swimsuit productNila swimsuit product
Ally bikini top productAlly bikini top product
Ally bikini top productAlly bikini top product
Ally bikini bottom productAlly bikini bottom product
Ally bikini bottom productAlly bikini bottom product
Coraline bikini top productCoraline bikini top product
Coraline bikini top productCoraline bikini top product
Isa swimsuit productIsa swimsuit product
Isa swimsuit productIsa swimsuit product
Ivy bikini bottom productIvy bikini bottom product
Ivy bikini top productIvy bikini top product
Eloide swimsuit productEloide swimsuit product
Eloide swimsuit productEloide swimsuit product
Coraline bikini bottom productCoraline bikini bottom product
Alize maxi dress productAlize maxi dress product
Alize maxi dress productAlize maxi dress product
Juno midi dress productJuno midi dress product
Juno midi dress productJuno midi dress product
Essie mini dress productEssie mini dress product
Essie mini dress productEssie mini dress product
Vega midi skirt productVega midi skirt product
Lowa maxi dress productLowa maxi dress product
Lowa maxi dress productLowa maxi dress product
Sonia top productSonia top product
Sonia top productSonia top product
Diana mini dress productDiana mini dress product
Diana mini dress productDiana mini dress product
Aleah bikini bottom productAleah bikini bottom product
Aleah bikini bottom productAleah bikini bottom product
Aleah bikini top productAleah bikini top product
Aleah bikini top productAleah bikini top product
Carla swimsuit productCarla swimsuit product
Alize maxi dress productAlize maxi dress product
Alize maxi dress productAlize maxi dress product
Mollie kaftan productMollie kaftan product
Mollie kaftan productMollie kaftan product
Inez mini dress productInez mini dress product
Inez mini dress productInez mini dress product
Lani maxi dress productLani maxi dress product
Lani maxi dress productLani maxi dress product
Maya mini dress productMaya mini dress product
Maya mini dress productMaya mini dress product
Rina blouse productRina blouse product
Noelle top productNoelle top product
Noelle top productNoelle top product
Bonnie midi skirt productBonnie midi skirt product
Bonnie midi skirt productBonnie midi skirt product
Aline midi skirt productAline midi skirt product
Delfina swimsuit productDelfina swimsuit product
Allegra mini dress productAllegra mini dress product
Allegra mini dress productAllegra mini dress product
Riviera swimsuit productRiviera swimsuit product
Kellie jeans productKellie jeans product
Paula high-rise straight jeans productPaula high-rise straight jeans product
Cecilie top productCecilie top product
Cecilie top product