PRIVACY POLICY

1. WHAT IS PERSONAL DATA AND HOW DO WE HANDLE YOUR PERSONAL DATA?

Personal data is information that is possible to attribute to a natural person. Examples of personal data could be: social security number, given name, address, email and other contact information. Your purchase history can also be classified as personal data and sometimes even an IP-address – if it can be attributed to a natural person.

Categories of personal data
• Full name
• Social security number
• Contact Information (e.g. address, e-mail and telephone number).
• Your correspondence
• Information about time of purchase, place of purchase and possible complaints
• Technical information about your equipment

2. WHO IS RESPONSIBLE FOR THE PERSONAL DATA?

Malina AB

3. WHAT TYPE OF PERSONAL DATA DO WE COLLECT AND FOR WHAT PURPOSE/WHY?

We collect your personal data when you place an order, sign up for our marketing and newsletter-emails, browse our website or use the other services offered by our website (www.bymalina.com) or contact our customer care service.

3.1 IN ORDER TO MAKE A PURCHASE
We will retain your personal data until the purchase is fulfilled and fully complete (this includes delivery and payment) and for 36 months thereafter in order to handle eventual complaint and/or guarantee matters.

The retention of your personal data is necessary for us in order to fullfil our commitments in accordance with the purchase agreement. If personal data can not be given, we will not be able to fullfil our commitments and therefore the purchase will be denied.

When personal data may be used (for the purpose)
• Delivery (including notification and contact regarding the delivery)
• Managing payment (including analysis of potential payment solutions, which could include payment history and collecting credit information from Klarna).
• Handling complaints and guarantee matters

Categories of personal data that may be processed for this purpose
• Full name
• Social security number
• Contact Information (e.g. address, e-mail and telephone number)
• Payment history
• Payment information
• Order information (e.g. what type of product that been purchased, if the product will be delivered to another address)

3.2 IN ORDER TO HANDLE CUSTOMER SUPPORT MATTERS
The handling is necessary for us in order to accommodate our and your interests to manage costumer support matters, until the customer support matter have been completed.

When personal data may be used for the purpose* Communication and answering possible questions when in contact with our Customer Service team (via telephone or digital channels including social media)
• Identification
• Handling eventual complaints or support matters (including technical support)
• In order to notify you when a product is back in stock, if you have sign-up to receive a notification. Note that you will not receive other newsletters when signing-up to recieve Notify Me notifications.

3.4 MARKETING
If/When you have given consent to receive direct marketing, Malina will handle personal data that is registered for direct marketing until you deregister or inform Malina that you no longer would like to receive direct marketing. The direct marketing dispatches are received by persons who themselves registered through application for newsletters or if the person have had direct contact with employee at Malina AB.

When personal data may be used for the purpose
• Newsletter mailing or other form of direct –or email marketing
• Personalized promotions
• Ads on social media platforms where Malina operate

Categories of personal data
• Full name
• Contact information (e.g. address, email and telephone number)
• Information about time of purchase, place of purchase and possible complaints

4. THIRD PARTIES


The information we are gathering can be shared with our collaborators for analytical reasons. No personal data will be forwarded, sent along, traded, or published outside of our organization and our trustworthy collaborators.

Apprl EEA
• US.Privacy Shield Framework https://www.privacyshield.gov/participant?i d=a2zt0000000TNKnAAO
• EU-U.S.Privacy Shield Framework https://www.privacyshield.gov/participant?i d=a2zt000000001L5AAI&status=Active
• EU-U.S.Privacy Shield Framework https://www.privacyshield.gov/participant?i d=a2zt0000000TOWQAA4&status=Active

Centra EU/EES
In the event of a transfer of Data outside the EU/EEA initiated by the Processor, the Processor shall upon the Controller’s request demonstrate that a valid legal ground applies to the transfer.

Voyado EU/EEA
Voyado will not transfer Personal Data to any third party. Personal Data shall only be processed in a country that has an adequate level of protection or special safeguards protecting the Personal Data and the rights of the data subject (e.g. within the EU/EEA).

5. WHERE DO WE TREAT YOUR PERSONAL DATA?


We aim to treat your personal data within EU/ESS. In some cases we may be forced to transfer the information to a land outside of EU/ESS, given that there are legal grounds for it.

6. HOW LONG DO WE SAVE YOUR PERSONAL DATA?

Malina retains your personal data for as long as it is necessary to the purpose and for as long as there are legal grounds for the purpose.

7. HOW DO WE HANDLE SOCIAL SECURITY NUMBERS?

When you are completing a purchase at Malina AB and choose to pay with Klarna, you will be asked to type in your social security number. When and if you choose to pay with Klarna at Malina and have to type in your social security number, it is sent directly to Klarna. Malina does not treat or store your social security number, even though it is being typed in to Malinas website.

8. WHAT ARE COOKIES AND HOW DO WE USE THEM?

Cookies are small text files that are being stored on your hard drive when you are visiting websites. We use first hand cookies and third party cookies for the main purposes of web functionality, web statistics and marketing. Some cookies are necessary to ensure that the website is working correctly. These cookies keep track of your settings and make your shopping experience more comfortable by, for example, recognising your device and remembering your preferences and settings. Cookies are also used to gather information about, for example, the duration of a visit, previously visited websites, if a transaction was completed or demographic information like ethnicity, gender and age. This information is being used for analytical purposes and makes it possible for us to create the best possible shopping experience for you. The cookies we are using do not gather information that can be used to track or identify individuals.

8.1 REMOVE COOKIES
You can easily remove cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, go to “help” in your browser. You can choose to de-activate cookies or get a notification every time a new cookie is being sent to your computer or device. Please observe, that if you choose to de-activate cookies, you will not be able to use all functions on our website.

8.2 DO YOU HAVE THIRD PARTY COOKIES?
We use some commercial collaborators that enable us to make our website and our offers more interesting to you. The cookies that are being used in these cases give us information on: which products you have been looking at, if something was bought, which products you searched for etc. In this context some of our commercial collaborators save some information about which websites you have visited before and which products you have shown interest in. The purpose is to be able to show you advertisement that is aligned with what you are interested in, in the best way possible.

8.3 RETARGETING
Our website uses a marketing technique called retargeting. We use this technique in order to make our internet offers more interesting to you. This technique enables us to reach out to internet users that have already shown interest in our website and our products on our collaborators websites.

8.4 GOOGLE ANALYTICS
This website uses Google (Universal) Analytics, a web analysis service provided by Google Inc. (www.google.com). Google (Universal) Analytics uses methods that enable an analysis of your activity on our website. For example, ”Cookies”- text files that are being stored on your computer. The creation of information about your using of this website is usually transmitted to one of Googles servers in USA and is saved there.

By activating IP-anonymization on this website, your IP-address will first be shortened before transfer within the European Union Member States or in other countries of the European Economic Area. In an addition to that you can prevent registration of information on how you use this website, that are created by Cookies (and your IP-address), by Google and the treating of this information through Google, by downloading and installing the plugin in to your browser, that you can find by clicking on this link:http://tools.google.com/dlpage/gaoptout?hl=en. One alternative to the plugin in the browser is to click on this link to prevent registration through Google Analytics on this website. An opt-out cookie will be than be saved to your terminal. Please note that if you delete your cookies, you will have to click on this link again.

9. HOW IS MY PERSONAL DATA PROTECTED?
We are using IT-systems to protect the secrecy, integrity and the access to the personal data to ensure that they are protected against unlawful access, loss, destruction or damage. Only the people who actually need to treat your personal data to meet our stated purpose have access to it.

10. HOW DO I CONTACT YOU IF I HAVE ANY QUESTIONS?

You can always contact our customer support with questions regarding our privacy policy at [email protected] We may do changes in our privacy policy. The latest version is always available at www.bymalina.com
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11. YOUR RIGHTS

11.1
You always have the right to demand a confirmation that we are keeping information about you. If we do treat information about you, you also have the right to know what information we are treating and why. If the information we keep about you is wrong, you always have the right to demand that it be corrected.

11.2
If we treat your personal data with consent as a legal ground, you have the right to withdraw the consent at any time with future effect.

11.3
Registered users have the right to oppose their personal data being used for marketing. The easiest way to stop getting direct marketing is to unregister from mailing by clicking the ”unsubscribe”-button in the send-out or contact us at [email protected].

11.4
Registered users always have the right to have their personal data deleted. The only exception is if we are required by law to keep the information in question.

Last updated 8th of November 2022