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our story
At the heart of Malina lies the philosophy of Be Hellenic, inspired by the founder's Greek heritage. This ethos blends Mediterranean beauty, harmony with nature, and creativity with Scandinavian sophistication. Since 2010, Malina has redefined Scandinavian fashion with colorful, feminine occasion wear. Today, the brand is globally recognized for timeless, high-quality designs that empower women to celebrate their individuality and joy.
Malina’s story is rooted in the legacy of Spiros George Xénos, Malin’s great-grandfather and a Greek-Swedish painter. Trained in Athens, Munich, and Paris, and as a student of Henri Matisse, Spiros mastered vibrant color and harmony, values that inspire Malina’s vision today. His passion for bridging Hellenic and Scandinavian cultures laid the foundation for Malin’s desire to reflect this unique blend in every design.
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This union of history and modernity is why Malina is where it is today – rooted in aesthetics and beauty, harmony with nature, and creativity and innovation, celebrating a heritage of bold artistry while embracing Scandinavian elegance and Mediterranean culture.
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