Better Choice

Since 2018 we have worked to incorporate sustainability throughout the entire company chain, improving one step at a time. We have engaged more in our sustainability efforts and progress in our work. There are many new initiatives in the daily work - from products, packaging and innovative materials that we are excited about. We are constantly working on making it easier for you as a customer to identify our sustainable materials, we always have a sustainable collection in each season, these are labelled with a Better Choice tag. This is a long journey and we’re far from perfect but we’re constantly striving to improve our work.

All products labelled Better Choice is a part of this work - this is the product tag to look after if you want to buy pieces made out of sustainable materials.