ABOUT US

Our story

Growing up in an artistic home, the designer Malin Andrén quickly discovered her passion for creating, drawing and sewing. With an Art Director of a father and a seamstress mother it all come naturally to her. At the age of 24, Malin moved to New York to study fashion. Shortly after graduating, Malin moved to Hong Kong to work for several major Scandinavian fashion brands. This gave her the knowledge of production and she also developed an unstoppable urge to create her own patterns and designs. This resulted in her starting By Malina, a brand which was founded in Stockholm 2010. The goal with the brand was to introduce fashion that she thought was missing in Sweden.

After spending years all around the globe and working with sourcing fabrics and getting inspired, Malin felt that it was time to give Scandinavia some colour. In 2010 Malin started By Malina, today By Malina is known for the use of bright colours and patterns, that contributes to making the designs and pieces stand out most amazingly. These designs and patterns breathe the colourful and energetic world that is embodied in By Malina.

Our vision

By Malina’s vision is to make every woman feel special and unique. We love fashion with a timeless cut and irresistible patterns of all kinds. Bold, discrete, colorful, graphic and romantic prints. Every piece of clothing is made with love and is meant for all occasions; dressed up at a wedding with a pair of heels, or relaxed in flip-flops on the beach. The choice is yours.

Today you can find By Malina across Scandinavia, Europe, Asia and the USA. Find all retailers here