ABOUT US

Our story

Growing up in an artistic home, the designer Malin Andrén quickly discovered her passion for creating, drawing and sewing. With an Art Director of a father and a seamstress mother it all come naturally to her. At the age of 24, Malin moved to New York to study fashion. Shortly after graduating, Malin moved to Hong Kong to work for several major Scandinavian fashion brands. This gave her the knowledge of production and she also developed an unstoppable urge to create her own patterns and designs. This resulted in her starting By Malina, a brand which was founded in Stockholm 2010.

The goal with the brand was to introduce fashion that she thought was missing in Sweden. Today, By Malina is well known for the use of bright colors and patterns, that contributes to making the designs and pieces stand out in the most amazing way. These designs and patterns breathe the colorful and energetic world that is embodied in By Malina.

By Malina has always been the go-to brand for women who love irresistible patterns and timeless silhouettes. Developing each season to a wider range of clothing, starting off as the brand to visit after RSVPing to the late summer weddings to get that perfect wedding guest dress. Today By Malina is so much more than just saying yes to the dress brand, offering everything from loungewear, casual workwear, upscale outerwear to outside-the-gym-friendly workout clothes.

Our vision

By Malina’s vision is to make every woman feel special and unique. We love fashion with a timeless cut and irresistible patterns of all kinds. Bold, discrete, colorful, graphic and romantic prints. Every piece of clothing is made with love and is meant for all occasions; dressed up at a wedding with a pair of heels, or relaxed in flip-flops on the beach. The choice is yours.

Today you can find By Malina across Scandinavia, Europe, Asia and the USA. Find all retailers here