BY MALINA INTRODUCES BETTER CHOICE

September 2020

By Malina has always been the go-to brand for women who love irresistible patterns and timeless silhouettes. Developing each season to a wider range of clothing, starting as the brand to visit after RSVPing to the late summer weddings to get that perfect wedding guest dress. Today By Malina is so much more than just saying yes to the dress brand, offering everything from loungewear, casual workwear, upscale outerwear to outside-the-gym-friendly workout clothes.

As being a brand in the fashion industry today, its imported for everybody to take their responsibility and contribute to a more sustainable fashion industry. By Malina has during the past years been working on developing more sustainable styles, not only seeing our great silk materials as long-lasting and contributing to buying less and using longer. Now incorporating materials such cotton to organic cotton, Econyl and recycled polyester. All our denim is now made in Italy and all in organic cotton. For this season we have two different models, our adored Alexa Jeans, made in 100% organic cotton and fits like a glove as you wear them with love – in a classic black, white and light blue wash. Now we are introducing Edith Jeans, a 98% organic cotton and 2% elastane – for those who prefer a bit more stretch and a button fly detail. In the collection we have included a denim jacket and skirt for the double denim trend, perfectly paired together or as separates. Introducing the 100% recycled polyester material, used in various styles – everything from flirty blouses, silhouette hugging dresses and beachy kaftans. Still keeping the great material and of course the irresistible patterns. The swimwear is made in Portugal and in a new material called Econyl.

“I always say to people to keep their core values and unique idea as a brand today. It is as important to look up, look around and evaluate the world around you. Keeping your core idea but developing with the world. Right now, what is important is us and our earth, the environment is suffering from various industries – fashion being one of the biggest contributors and everybody has to take responsibility. That’s why I think its imported for By Malina to take our part, start developing more sustainable styles and move in the right direction” Malin Ek Andrén, Founder and Designer.