February, 2022

By Malina opens up at Nordiska Kompaniet, Gothenburg.

In companion with the other fashion brands at NK Göteborg, By Malina opens up its own space of 90 square metres with focus on Bridal and festive wear.

"It is important to take your chances to find new target groups and our opinion is that NK is perfect for our brand, to reach out to more people and to be more accessible," says designer and founder Malin Ek Andrén.

This concept store will be By Malina's most extensive investment within the category of bridal- and partywear. The collection available, “Wedding & Parties” will be launched online and in store by end of March. Here brides to be, bridesmaids and guests can find all the perfect pieces and accessories for the upcoming spring and summer festivities.

The interior is light with influenses of warm tones and elements of wood. The floor is decorated with a light and soft textile rug in perfect harmony with the white and colorful collection. At the space, By Malinas latest spring and summer collection for 2022 will be available together with the 2022 Bridal collection.

By Malina is happy to be part of NK, its strong customer club and hopes to reach even more customers with their unique universe.

The store opens at February 1st, 10 am cet at NK Gothenburg.

You’ll find the space at floor 2, next to NK Designers Gallery.

Read more about Nordiska Kompaniet here.