THE NEW BY MALINA CAMPAIGN, MY NATURAL ELEMENT, LAUNCHES A MESSAGE OF OPTIMISM TO THE WORLD

AUGUST 18, 2020

When the marketing team of By Malina was first presented with the idea of a calm place close to nature - at latitude 56.4236° n, 12.6273° e, south of Sweden, Bjärehalvön, they were stunned. It is also the place where our Founder and Designer Malin Ek Andrén have her own roots, where she finds her natural element, every summer growing up. It was in September 2020 we arrived in the peaceful and silent southern part of Sweden, on the last days of summer.

The team was included photographer Alma Vestlund and Frida Möller, make up artist Dominika Newelska, models Denmark based Emilia Silberg and Sweden based Dorentina Hoti, Marketing Manager Olivia Karlsson, Production Manager Lina Adelöw and Designer Malin Ek Andrén.

Organic farms, incredible food, quaint boutiques, and a stunning landscape made up of sweeping stretches of sand hugged by lush hills and large fields full of blooming flowers and grazing animals.

The collection will be available in the end of January, 2021.